What is the future development trend of jewelry boxes?

Now in terms of quantity, many companies are now engaged in jewelry packaging, but from the perspective of development, it is still very immature, mainly manifested in single varieties and backward designs. Lack of industry standards and a host of problems. Although new materials and technologies provide new space for jewelry box design, such as resin, polyvinyl chloride, polyurethane, polyurethane imitation leather, etc., various new types of paper (vellum paper, wood paper, etc.) have been applied. However, the design of jewelry packaging box products in the market, such as insufficient visual impact, lack of diversity in form and function, etc., still stand out in the design. Why?

1. The modern jewelry industry as a whole started relatively late

Public demand for jewelry has been at levels that maintain value. Because jewelry is a luxury item, only when the economy develops rapidly, people will have a bigger market when their lives are richer. In the past ten years, China's jewelry industry has begun to show vitality. Driven by reform and opening up, the southern market is more active than the northern market.

From the perspective of time, the modern jewelry industry is very young and started late overall, and the corresponding jewelry matching products have not attracted the general attention of the industry. In addition, due to the uniqueness of jewelry itself, its transition from arts and crafts to modern design is incomplete. Limited by traditional processing methods, many links still need to be done manually. The excessive reliance on labor-intensive production also leads to a low degree of modernization in the design of jewelry and its supporting industries.

Second, the industry is small

Except for a few large domestic jewelry companies, jewelry factories are generally relatively small, which restricts them from having their own packaging designers, or customizing packaging for certain jewelry. Manufacturers and distributors often buy packaged products directly. Although this can effectively reduce costs, it is easy to cause misalignment of jewelry products and packaging in terms of styling integration and style.

At present, jewelry packaging boxes circulating on the market can be divided into five categories: hard boxes, soft bags, cards, trays, and props. They are mainly from small packaging companies. Due to small scale and insufficient funds, design investment must be insufficient. Jewelry boxes and gift wrap have long been conflated and sometimes substituted for each other. Some jewelry boxes are directly converted from gift packaging factories, while others are mainly jewelry packaging boxes. There is a lack of norms and standards in this industry.

3. Traditional marketing models and marketing concepts do not pay attention to the promotion of brand image and ignore the value of packaging.

Jewelry is a special commodity because its raw materials are very expensive, so in the traditional marketing model and concept, the light of raw materials often hides the value of style, technology, brand and so on. When the market is still immature, the real price seems to be more convincing than the brand for ordinary consumers who lack identification experience, and consumers pay more attention to the gold content of jewelry. Of course, this is what people thought before.

With the continuous improvement of people's living standards, people's requirements for jewelry are no longer just in terms of preservation, and its appreciation has become important, so the design of jewelry packaging boxes has also become important. In the future, people's requirements for jewelry boxes will definitely become higher and higher, which requires more and more designs and ideas from jewelry box packaging manufacturers to meet the needs of consumers.